Data protection notice for our Facebook company page / fan page

The conference of the independent data protection authorities of the federal and state governments (data protection conference – DSK) pointed out that Facebook is obliged to obtain effective consent to the use of data from all visitors to the Facebook page. The operators of a Facebook fan page, on the other hand, are obliged to obtain the necessary information about the use of Facebook data. These requirements cannot currently be implemented by us as the operator of the Facebook fan pages, as Facebook has not yet fully fulfilled its obligations.

When you visit our fan page, Facebook collects personal data of users within the scope and scope of their responsibility. Such data collection by Facebook can also take place from visitors to this page who are not logged in to Facebook or are registered as members. Information on data collection and further processing by     Facebook as well as information on the implementation of your rights and decision options can be found in Facebook’s data protection information at https://www.facebook.com/help/568137493302217.

With the use of the Facebook platform, we assume no responsibility for the processing of personal data and their transmission outside the European Union, in particular no responsibility for the implementation of data subject rights and the effectiveness of consent.

The fan page operator cannot understand which user data Facebook collects. We have no influence on the scope and no full access to the data collected or your profile data. You decide which information we receive within the exclusive responsibility of Facebook with your Facebook settings or your browser settings when visiting a publicly accessible page. In addition, you have the option in your Facebook settings (https://www.facebook.com/settings?tab=privacy) to actively hide your “likes” or to stop following the fan page. Then your profile will no longer appear in the list of fans on this fan page.

We receive anonymous statistics from Facebook on the use and usage of the fan page. The following information is provided here, for example (so-called Insight data):

• Followers: Number of people who follow our fan page – including growth and development over a defined time frame
• Reach: Number of people who see a specific post on our fan page and number of interactions on a post
• Ad performance: Number of people who saw an ad
• Demography: average age of visitors, gender, place of residence, language

We use these statistics, from which we cannot draw any conclusions about individual users, in order to constantly improve our online offer on Facebook and to better serve our users’ interests. We cannot link the statistical data to the profile data of our fans. You can use your Facebook settings to decide how you want targeted advertising to be displayed.

We have reached an agreement with Facebook regarding the processing of personal data between joint controllers in accordance with Article 26 GDPR. You can view this here: https://www.facebook.com/legal/terms/page_controller_addendum

As a result, Facebook is solely responsible for the processing of Insight data. In this regard, Facebook is responsible for the fulfillment of information obligations in accordance with Art. 12, 13 GDPR, for the exercise of data subject rights according to Art. 15 – 22 GDPR, for data security and also for responsibility for reporting data protection violations (Art. 32 – 34 GDPR). Facebook remains the sole controller for the processing of other personal data.

We receive personal data via Facebook if you actively communicate it to us via a personal message on Facebook or if you use a form with pre-filled fields with data from your profile to transmit the data to us and actively click on a button to activate the data send us. We use the data you provide (e.g. first name, last name, customer number) to answer your request in our customer service, if this is necessary. For this purpose, your data will be stored in our CRM system.

Our external data protection officers are responsible for the information:

ECOVIS Grieger Mallison Rechtsanwälte PartG mbB,
Am Campus 1-11, 18182 Rostock-Bentwisch,
Tel. +49 381 64 92-10,
Fax +49 381 64 92-60